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Creativity that's made billions

A principal advertising & product designer based in Austin, Texas. I help businesses create resonating brands and products using AI creative tools to elevate their most authentic work and human talent.

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Patrick Nolan

Principal Product Designer

30+ years of experience

Home

Projects

About

Email

Creativity that's made billions

A principal advertising & product designer based in Austin, Texas. I help businesses create resonating brands and products using AI creative tools to elevate their most authentic work and human talent.

VIEW CASE STUDIES

Patrick Nolan

Principal Product Designer

30+ years of experience

Disney Personal Experience Portal

The original state of managing ride load and reservations and therefore distribution of guests in the parks was handled by two separate systems. The cumulative attendance of all Disney theme parks combined exceeds 150 million visitors annually. This figure encompasses all Disney parks worldwide, including those in the United States, Europe, and Asia.

Mobile wayfinding for parks

ROLE

Senior UX Designer

PROBLEM

Frog Design, the global design consultancy that was awarded the project, invited me to participate in their process.

The challenge was to join the Ride Management & Guest Reservation Management systems together to increase utilization, capacity, and balance throughout their global systems.

  • Task: Unify digital experiences while preserving storytelling magic across products and services.

  • Action: Partnered with cross-functional teams to create design system guidelines; standardized interaction patterns across streaming, web, and parks; embedded Disney’s storytelling into reusable UX components.

  • Result: Greater brand cohesion across digital platforms; improved engagement metrics due to consistent, familiar navigation; reduced design debt across teams.

  • Takeaways: Storytelling must extend into digital UX. Design systems ensure scale without losing brand magic.

RESULTS

58% drop in onboarding abandonment

3x increase in profile completion

+18% long-term retention

Positive qualitative feedback on tone and clarity

ROLE

Senior UX Designer

PROBLEM

Frog Design, the global design consultancy that was awarded the project, invited me to participate in their process.

The challenge was to join the Ride Management & Guest Reservation Management systems together to increase utilization, capacity, and balance throughout their global systems.

  • Task: Unify digital experiences while preserving storytelling magic across products and services.

  • Action: Partnered with cross-functional teams to create design system guidelines; standardized interaction patterns across streaming, web, and parks; embedded Disney’s storytelling into reusable UX components.

  • Result: Greater brand cohesion across digital platforms; improved engagement metrics due to consistent, familiar navigation; reduced design debt across teams.

  • Takeaways: Storytelling must extend into digital UX. Design systems ensure scale without losing brand magic.

RESULTS

58% drop in onboarding abandonment

3x increase in profile completion

+18% long-term retention

Positive qualitative feedback on tone and clarity

Managing all the magic

The first few moments with an app set the tone. Bloomly’s original onboarding felt more like a barrier than a welcome. Our challenge: make it simple, warm, and motivating—without sacrificing personalization.

Guided, not gated

We broke down the onboarding into bite-sized steps, each focused on one clear action. Soft animations, calming colors, and friendly language reduced anxiety and increased flow completion.

We also introduced optional customization—letting users go deeper if they wanted, but never forcing them through irrelevant screens. Clear progress indicators made the experience feel fast and purposeful.

A better beginning

The new onboarding turned drop-off into sign-up. By designing for clarity, tone, and ease, we created an experience that users actually enjoyed—and that paid off in retention and loyalty.