Designing to go big picture
Summary: Dell’s healthcare product teams struggled with cluttered digital tools that slowed clinical decision-making and risked patient safety. ActivThrust closely observed in-hospital workflows and led collaborative redesigns, resulting in streamlined digital experiences and improved clinical adoption.
Simplify the complex
I mapped out the existing flows and found friction in key areas: redundant screens, unclear fees, and limited visual feedback. These added unnecessary steps to what should’ve been a seamless task.
A frictionless first impression
Post-launch metrics showed the redesign had an immediate impact on both usability and user perception. By prioritizing simplicity and confidence, NovaPay became more than a tool—it became a habit.